Why packages? How CaterCow reinvented the catering menu.

Why packages? How CaterCow reinvented the catering menu.

You may have noticed that the CaterCow search page is full of pictures rather than the typical line item menu you normally receive from caterers. That's because from day one we wanted to make discovering and ordering catering more streamlined for both the customer and the caterer. Our packages add transparency and simplicity to an ordinarily overwhelming process. 

 

4 ways packages create a streamlined ordering experience:

1. See total pricing up front.

In the past, catering prices have been difficult to calculate or even find. Some caterers require a phone call and consultation before you get any idea of how much something costs. 

With CaterCow you input your date, time, and # of people to browse packages that automatically calculate the price per person for easy decision making.

Not only do customers save time, caterers don't have to answer phone calls or emails to give final prices.

Search results for "tacos" in Brooklyn, NY for 30 people

Search results for "tacos" in Brooklyn, NY for 30 people

Total cost including delivery and fees 

Total cost including delivery and fees 

2. View photos of the food/set up instead of just text or generic pictures.

It's easy to see why having photos of food is a better ordering experience for customers (see below of a regular menu vs. CaterCow photos).

We hired photographers in each of our cities to take photos of the actual  food you are going to receive and how it is set up. This way both the caterer and customer are working with the same expectations.

Normal menu for ordering burgers from caterer

Normal menu for ordering burgers from caterer

Photos from an actual order of the burger bar in Boston

Photos from an actual order of the burger bar in Boston

3. Read trusted reviews of specific food/drink items rather than the catering company as a whole.

There are great third party review sites such as yelp. However, they can't guarantee the people reviewing have actually ordered what they claim to have ordered. Plus, if a customer ordered sushi rolls for 20 people from a caterer it doesn't help you decide whether to order gyoza from the same caterer. On CaterCow you can read reviews from customers like yourself about the exact package you'd be ordering.

4. Customize add-ons and choices online.

In the past, to add extras like sodas or side salads to your order or request a special vegetarian option would require more back and forth with the vendor. Now a customer can make these choices right on the checkout page with CaterCow. Plus, we automatically choose the most popular options as the default choices based on past customer feedback so don't have to make a decision if you're not sure what to get.

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